The BFCM Playbook 2026 Edition
The exact Black Friday system we'll run for client brands this Q4.
We get paid $8,000+ to run this system
- 4-phase execution timeline that starts in October - and why brands that start in November have already lost
- The exact sale-week calendar, including the 8-email Black Friday day (yes, 8 - and why your list won't burn)
- The offer & COGS calculator that finds your deepest discount that still makes money - most brands guess this number and eat the margin
- The send-frequency calculator that tells you exactly how many emails your list size can handle before deliverability tanks
- 28 copy-paste email and SMS templates - swipe them word for word
- A vault of real client Q4 designs, straight from accounts doing 7 and 8 figures
Built by the Klaviyo Master Platinum agency behind 140+ DTC brands.
$97 · one-time · instant access
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