Free resource - 2026 edition

Copy the exact email flows we run across 140+ DTC brands.

It contains the strategy with every trigger, delay and split we build for 7- and 8-figure brands.

Get the swipe file free →
“Bogdan is the email GOAT. He and his team have 10x'd our email marketing for our brands.”
Dante Timpano · No BS Ecom
“They have managed to completely change our email marketing making it a key revenue channel for our business.”
Sebastian Agace · Founder, Alma de Ace
“Email Kong has been an incredible resource for our Shopify store. I've been consistently impressed with Bogdan's knowledge and work product.”
Charlie Basil · Fractional CMO, The Hidden Garden

Rated 4.5 on Trustpilot

Flow Vault · 35 flows

Trusted by 140+ DTC brands

What's inside

The flows behind $59M in revenue.

Nine journeys, every flow we run for 140+ DTC brands - exactly as you'll build them in your Klaviyo.

  1. 1

    Acquisition

    Turn new subscribers into first-time buyers.

    Welcome Series Day 1Welcome Series Days 2-3
  2. 2

    Retargeting

    Recover the sessions that almost converted.

    Checkout AbandonmentAdded to CartBrowse AbandonmentActive on Site
  3. 3

    Post-Purchase

    Turn the first order into the second.

    Order EditingPre-Delivery UpsellPre-Delivery WelcomePost-Delivery OnboardingEducation 30-60 Days
  4. 4

    Shipping

    Order-tracking emails that actually get opened.

    Info ReceivedIn TransitOut for DeliveryFailed AttemptDelivered
  5. 5

    Subscription

    Keep recurring revenue recurring.

    OnboardingPayment UpcomingPayment FailedPausedCancelledPortal Access Link
  6. 6

    Replenishment

    Land in the inbox right before the next order.

    Order ReminderCross-Sell PredictionSub Upgrade Prediction
  7. 7

    Winback

    Reactivate before they're gone, not at day 180.

    Reactivation 30-60 DaysReactivation 60-180 DaysReactivation 180+ Days
  8. 8

    Community

    Get the reviews and UGC coming in.

    Trustpilot Review RequestUGC CollectionPre-Delivery SurveyPost-Delivery Survey
  9. 9

    Experiential

    The moments that make customers feel known.

    Milestone FlowAnniversaryBirthday

9 journeys · 35 flows · every one named

Straight from Slack

What people said after reading it.

michael: I literally never thought to split my flows this way. This is really goood
Andy: Ok how come I've never heard of the order editing flow before?? Game-changer
Sid: I'm getting my team like now to change the welcome flows to your approach with day 1 and day 2. Thx bro.
Leo: I'm getting my agency right now to change our winback flows, bro. That's actually pretty cool.
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Straight from client Klaviyo accounts.

These four accounts run the same flows that are in the file:

The question is, what would they do in yours?

Four live client accounts, run by our team in Klaviyo. Screenshots straight out of the dashboard, with the client names cropped out.

Klaviyo business performance summary: $448,722.16 attributed revenue for 1 June to 31 July 2026, up 369% on the previous period
$448,722 from email in two months, up 369% on the period before
Klaviyo business performance summary: $486,277.33 attributed revenue against $5,114,719.32 total revenue for the month
$486,277 from email in 30 days, inside a $5.1M month
Klaviyo business performance summary: $425,332.32 attributed revenue, 39.66% of total revenue, up 159% on the previous period
39.66% of the store's entire revenue, from email alone, up 159%
Klaviyo business performance summary: $393,368.96 attributed revenue, up 233% on the previous period
$393,368 from email in 30 days, up 233% on the period before
Bogdan Mihalache, co-founder of Email Kong
From the founder

Why give this away free?

I've been doing email for DTC brands for over six years, and this file is the system we ended up with - every flow we build for the 140+ brands we manage, written down with the timing and segmentation we actually use.

Sharing it costs us nothing. Most people will build a few flows themselves and make money from them - genuinely, that's a win. Some will look at the full list, decide they'd rather have our team build it, and become clients. That's the whole reason it's free.

Either way, you'll know exactly what a proper flow system looks like - and you'll never accept a three-flow setup from anyone again.

Bogdan Mihalache.

Co-founder, Email Kong · 140+ DTC brands · Klaviyo Master Platinum Partner

Real client work

Emails we've built for real brands.

Community Build
Community Build
Educational
Educational
Product Education
Product Education
Post-Purchase
Post-Purchase
Product Focus
Product Focus
Product Focus
Product Focus
Product Focus
Product Focus
Product Launch
Product Launch
Product Launch
Product Launch
Seasonal Promo
Seasonal Promo
Seasonal Promo
Seasonal Promo
Community Build
Community Build
Educational
Educational
Product Education
Product Education
Post-Purchase
Post-Purchase
Product Focus
Product Focus
Product Focus
Product Focus
Product Focus
Product Focus
Product Launch
Product Launch
Product Launch
Product Launch
Seasonal Promo
Seasonal Promo
Seasonal Promo
Seasonal Promo

What 7-8 figure founders say.

Rated 4.5 on Trustpilot
Bogdan is the email GOAT. He and his team have 10x'd our email marketing for our brands.
Dante Timpano
Dante Timpano No BS Ecom
Bogdan and his team are by far the best email agency I've worked with. What sets him apart isn't just the quality of the emails, it's that he genuinely cares about your brand succeeding. … My previous email agency had completely destroyed my domain deliverability, and Bogdan came in and turned that around significantly.
Luke Trustpilot review
He helped us scale and maintain around 30%+ of our total revenue coming from email through Klaviyo, which is not easy to do consistently. It wasn't just about setting things up and disappearing—he stayed involved, optimized constantly, and actually paid attention to what was working vs. what wasn't.
Ronaldo Scaler Trustpilot review
After working with the Email Kong team our campaign performance has been supercharged, our email flows are generating significantly more revenue than previously and we also have a burgeoning SMS channel. … Bogdan and his team at Email Kong are by far the most proficient.
James Trustpilot review
If you are a 7-8 figures brand looking for the best email-marketing agency to partner with, there you go... High level team, results speak for themself.
Gabriele Andrioli Stagno Trustpilot review
Bogdan is the email GOAT. He and his team have 10x'd our email marketing for our brands.
Dante Timpano
Dante Timpano No BS Ecom
Bogdan and his team are by far the best email agency I've worked with. What sets him apart isn't just the quality of the emails, it's that he genuinely cares about your brand succeeding. … My previous email agency had completely destroyed my domain deliverability, and Bogdan came in and turned that around significantly.
Luke Trustpilot review
He helped us scale and maintain around 30%+ of our total revenue coming from email through Klaviyo, which is not easy to do consistently. It wasn't just about setting things up and disappearing—he stayed involved, optimized constantly, and actually paid attention to what was working vs. what wasn't.
Ronaldo Scaler Trustpilot review
After working with the Email Kong team our campaign performance has been supercharged, our email flows are generating significantly more revenue than previously and we also have a burgeoning SMS channel. … Bogdan and his team at Email Kong are by far the most proficient.
James Trustpilot review
If you are a 7-8 figures brand looking for the best email-marketing agency to partner with, there you go... High level team, results speak for themself.
Gabriele Andrioli Stagno Trustpilot review
Bogdan is the email GOAT. He and his team have 10x'd our email marketing for our brands.
Dante Timpano
Dante Timpano No BS Ecom
Bogdan and his team are by far the best email agency I've worked with. What sets him apart isn't just the quality of the emails, it's that he genuinely cares about your brand succeeding. … My previous email agency had completely destroyed my domain deliverability, and Bogdan came in and turned that around significantly.
Luke Trustpilot review
He helped us scale and maintain around 30%+ of our total revenue coming from email through Klaviyo, which is not easy to do consistently. It wasn't just about setting things up and disappearing—he stayed involved, optimized constantly, and actually paid attention to what was working vs. what wasn't.
Ronaldo Scaler Trustpilot review
After working with the Email Kong team our campaign performance has been supercharged, our email flows are generating significantly more revenue than previously and we also have a burgeoning SMS channel. … Bogdan and his team at Email Kong are by far the most proficient.
James Trustpilot review
If you are a 7-8 figures brand looking for the best email-marketing agency to partner with, there you go... High level team, results speak for themself.
Gabriele Andrioli Stagno Trustpilot review
Bogdan is the email GOAT. He and his team have 10x'd our email marketing for our brands.
Dante Timpano
Dante Timpano No BS Ecom
Bogdan and his team are by far the best email agency I've worked with. What sets him apart isn't just the quality of the emails, it's that he genuinely cares about your brand succeeding. … My previous email agency had completely destroyed my domain deliverability, and Bogdan came in and turned that around significantly.
Luke Trustpilot review
He helped us scale and maintain around 30%+ of our total revenue coming from email through Klaviyo, which is not easy to do consistently. It wasn't just about setting things up and disappearing—he stayed involved, optimized constantly, and actually paid attention to what was working vs. what wasn't.
Ronaldo Scaler Trustpilot review
After working with the Email Kong team our campaign performance has been supercharged, our email flows are generating significantly more revenue than previously and we also have a burgeoning SMS channel. … Bogdan and his team at Email Kong are by far the most proficient.
James Trustpilot review
If you are a 7-8 figures brand looking for the best email-marketing agency to partner with, there you go... High level team, results speak for themself.
Gabriele Andrioli Stagno Trustpilot review

About the swipe file.

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All 35 flows, with the triggers, timings and splits we use. Free for D2C store owners and email marketers.

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Rated 4.5 on Trustpilot · trusted by 140+ DTC brands
35 email flows Free · no credit card
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